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Elizabeth Grant Skin Care Reveals Rebranding

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By: Jamie Matusow

Editor-in-Chief

In its move to go global, 40-year old Elizabeth Grant Skin Care ($5-$300) launched an extensive rebranding program for its high-end skin care products, including new packaging design. In December, the brand made its retail debut in New York at The Plaza Hotel’s store, The Plaza Beauty by Warren-Tricomi. The new packaging, created by Toronto’s Theadlibgroup, was designed to broaden the line’s current demographic to include a younger age group; establish the logo; exude sophistication and design savvy using varnishes and design elements such as the embossed logo; and maintain its use of signature gold in both its packaging and componentry.

More info: www.elizabethgrant.com

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